Our Mission & Vision

RED is a consumer inspired agency.

We create experiences that affect the human condition and change the world.

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Our Approach

We’re leading in the new age of agencies, where creative is strategic, brand is business, and ‘traditional’ is one with digital. We’re out to connect with consumers in new ways, redefine value for clients and change the world with our thinking.

Mission and Vision
Why RED?

By giving equal focus to three distinct areas, we’re able to connect brand to business to the bottom line. This approach is what makes RED different.

Mission and Vision
Understand deeply.

It starts with recognizing that every marketing challenge is a business challenge. From here, our processes are designed to help us understand your fundamental priorities, your competitive environment and what insight will truly motivate your target audience to act.

Mission and Vision
Engage quickly.

Consumers make decisions in real time, and today’s agency has to be ready. Through proprietary tools, we’re able to shift tactics and messages in the blink of an eye. You get more value for your marketing spend and your messaging works much, much harder.

Mission and Vision
Solve differently.

We’re out to find more meaningful, relevant and experience-based ways of connecting with people. Using specific ‘Consumer Inspired’ tools, we build strategies around where our audience is, what they’re doing, and what it’ll take to move them – now.

Our People

Think you have what it takes to get your beauty shot up here? Good news: we’re always looking for smart, driven and curious people who want to do the best work of their lives.

See our current job postings.

Our Clients

They’re our partners but most importantly, they’re the brands we live by. Here’s a sample:

oktire nfb-onf cwb steelcraft
brookfield-residential ccemc afpa sports-select
government-of-alberta epcor adac fort-edmonton-park
alberta-college-of-paramedics goodwill city-of-edmonton aglc
edmonton-airports university-hospital-foundation edmonton-rush

Our Awards

Our awards are the shiny reminders that we produce work that gets results. Ever since our inception in 2001, we’ve consistently won awards that validate the quality of our ideas and the impact of our campaigns. Whether it’s kudos in the business, creative or digital realm we love every single one of them.

To see the awards and recognition we've received recently, view a selection of our award-winning work.

Want to see your name on one of them? Contact us.