Agency at a glance

Incorporated

2001

Offices

Vancouver and Edmonton

Agency Principals

Lori Billey
Managing Director

Randy Cronin
Director of Strategy and Research

Monique Fikar
Managing Director, Business Operations

Accreditation

Institute of Communications Agencies

Member, Institute of Communications Agencies (ICA)
Membership requires proof of commitment to industry best practices, adherence to a strict code of ethics, and maintaining financial soundness and integrity.

Services

Our work is about intercepting the right people, at the right time, with the right message – no matter what shape it takes. Our services and capabilities make it possible.

Advertising

You need help selling something. Maybe it’s tickets, maybe it’s tires, maybe it’s RRSPs, maybe it’s a social marketing cause, maybe it’s a new program, and maybe it’s an intangible service.
Our approach: Through the right blend of strategic insight and creative flair, we’ll help captivate your audience’s attention and earn their business.

Strategy and research

You need to understand your consumer’s mindset. Maybe it’s about careful observation, maybe it’s about finding patterns in the research, and maybe it’s about living a day in the life of the consumer.
Our approach: talk to the consumer on their terms, listen to what’s important to them, and build message and media strategies that leverage what we learned.

Design

You need to project the right image. Maybe it’s a logo, maybe it’s an annual report, maybe it’s business cards, maybe it’s letterhead, and maybe it’s a sales package.
Our approach: we’ll ask the right questions, and your answers become the creative direction. A vision for your company becomes real.

Interactive/digital

You need help in conquering the digital world. Maybe it’s banner ads, maybe it’s an experience-based website, maybe it’s an alternate reality game, and maybe it’s finding a virtual way to connect with a younger audience.
Our approach: we don’t treat interactive as an add-on. Instead, we integrate digital possibilities into everything we do. Because that’s often where our consumers are.

Production

You need to take care of the details, efficiently. Maybe it’s finding a way to build an ad for tomorrow’s paper, maybe it’s customizing an ad for province-wide publications, and maybe it’s building and trafficking hundreds of ads within the same day.
Our approach: our highly experienced and talented production artists work their magic, giving you quick turnarounds and impeccable accuracy.

Media

You need to get your message to the right audience at the right time. Maybe it’s traditional mass media, maybe it’s non-conventional media, maybe it’s an interactive solution, and maybe it’s about putting our heads together to invent a better communication channel.
Our approach: to have maximum impact, we find a way to reach consumers when they are “captive” and predisposed to our message.

Public relations

You need to manage your message. Maybe it’s building rapport with employees, customers, investors, or the general public, maybe it’s developing stories of interest to the media, and maybe it’s a press release.
Our approach: we determine the best methods to manage the message flow and to get exposure for your brand or organization.

Consumer Inspired

Our Company

Our consumer-directed philosophy is the engine behind our success – we don’t create ads for clients, we design brand experiences for consumers. With this philosophy, RED has become one of the largest and fastest growing independent full-service marketing communications agencies in Western Canada.

In June 2008, RED acquired the interactive strategy division of Hotrocket, one of the leading interactive companies in Canada. Principals Ken Bautista and Jason Suriano bring their innovative approaches to multi-platform audiences using online, offline, on-the-go and real world interactive experiences under the RED brand. The seamless integration of traditional agency and interactive agency services allows RED to consistently deliver the type of brand experiences that will break through in a very cluttered and fragmented communications environment.

Our Clients

Airco Charters
Alberta Agriculture and Rural Development
Alberta Children and Youth Services
Alberta Dental Association and College
Alberta Gaming and Liquor Commission
Alberta Employment and Immigration
Alberta Motor Association
bioLytical Laboratories
Brownlee LLP
Canadian Direct Financial
Capital Health
Canadian Public Relations Society
Canadian Western Bank
Capital Region Board
Carma Developers
City of Edmonton
City of Grande Prairie
Lac La Biche County
Edmonton Airports
Edmonton Eskimo Football Club
Edmonton Oilers Hockey Club (NHL)
Edmonton Oil Kings (WHL)

Edmonton Transit System
Edmonton Tourism
Elections Alberta
Foothills Research Institute
Government of Alberta
Greenboro Homes
Hinton Wood Products
MacEwan College
The Mongolie Grill
Natural Health Practitioners
Northlands
OK Tire
Servus Place
The Alberta Library
TEC Edmonton
Timberline
University of Alberta – Department of Medicine
University of Alberta – Department of Pediatrics
Utilities Consumer Advocate
West Edmonton Mall
Work Safe Alberta Secretariat

Our Awards & Recognition

Business

Alberta's Fastest Growing Companies (2005-2008)
Alberta Venture Magazine

PROFIT 50 (2006-2008)
PROFIT Magazine

Top 100 Women Entrepreneurs (2006-2008)
PROFIT Magazine

Best of Show (2008)
Fusion Digital Media Venture Forum, Vancouver (Hotrocket)

Marketing Award of Distinction (2008)
Alberta Business Awards (Hotrocket)

Most Promising Digital Media Company (2006)
Canadian New Media Awards (Hotrocket)

Creative

Silver - Display/POP - 2008
International Summit Creative Awards
Canadian Western Bank – RRSP

Silver – Consumer Multi-Media Campaign – Local (2008)
International Summit Creative Awards
Edmonton Airports – Air service campaign

Peggy G Hereford Award (Top Honour) (2008)
Airports Council International Excellence in Marketing and Communications Awards
Edmonton Airports – YEG/YES campaign

Best Print Advertising and Best Tourism Publication (2008)
Economic Developers Association of Canada (EDAC) Awards
Edmonton Tourism – It’s Cooler Here and Festival City

Excellence in Economic Development (2008)
International Economic Development Council (IEDC) Awards
Edmonton Tourism – It’s Cooler Here

ACE Award of Distinction (2008)
Advertising Club of Edmonton Awards
OK Tire – Wine/Stethoscope campaign

Applied Arts Award Winner (2007)
Applied Arts Design and Advertising Awards Annual
RED Self promotion – X2 The Mass

Best of Show (2007)
International Summit Creative Awards
RED Self promotion – X2 The Mass

Gold Winner Business to Business (2007)
International Summit Creative Awards
Edmonton Tourism – Festival City

Silver Winner Branding Redesign (2007)
International Summit Creative Awards
Alberta Dental Association + College - Branding

Bronze Winner Newsprint (2007)
International Summit Creative Awards
Edmonton Oilers Hockey Club (NHL) – Thank you Ad

National Finalist (2007)
Radio Marketing Bureau Crystal Awards
Edmonton Eskimo Football Club (CFL) - campaign

Silver Winner PSA Radio (2006)
International Summit Awards
Work Safe Alberta – Stupid Seconds campaign

Silver Winner Consumer Identity (2006)
International Summit Awards
Edmonton Rush Lacrosse Club (NLL) – team identity

Gold – Best Booklet (2005)
UCEA International Marketing Awards
Alberta Learning – Applied Degrees

Silver – Residence Brochure (2005)
UCEA International Marketing Awards
MacEwan University College – Residence

Prix d” Excellence (2005)
Canadian Council for the Advancement of Education
MacEwan University College – Suite Life