Agency at a glance

Incorporated

2001

Offices

Vancouver and Edmonton

Agency Principals

Lori Billey
Managing Director

Randy Cronin
Director of Strategy and Research

Monique Janower
Managing Director, Business Operations

Accreditation

Institute of Communications Agencies

Member, Institute of Communications Agencies (ICA)
Membership requires proof of commitment to industry best practices, adherence to a strict code of ethics, and maintaining financial soundness and integrity.

Services

Our work is about intercepting the right people, at the right time, with the right message – no matter what shape it takes. Our services and capabilities make it possible.

Advertising

You need help selling something. Maybe it’s tickets, maybe it’s tires, maybe it’s RRSPs, maybe it’s a social marketing cause, maybe it’s a new program, and maybe it’s an intangible service.
Our approach: Through the right blend of strategic insight and creative flair, we’ll help captivate your audience’s attention and earn their business.

Strategy and research

You need to understand your consumer’s mindset. Maybe it’s about careful observation, maybe it’s about finding patterns in the research, and maybe it’s about living a day in the life of the consumer.
Our approach: talk to the consumer on their terms, listen to what’s important to them, and build message and media strategies that leverage what we learned.

Design

You need to project the right image. Maybe it’s a logo, maybe it’s an annual report, maybe it’s business cards, maybe it’s letterhead, and maybe it’s a sales package.
Our approach: we’ll ask the right questions, and your answers become the creative direction. A vision for your company becomes real.

Interactive/digital

You need help in conquering the digital world. Maybe it’s banner ads, maybe it’s an experience-based website, maybe it’s an alternate reality game, and maybe it’s finding a virtual way to connect with a younger audience.
Our approach: we don’t treat interactive as an add-on. Instead, we integrate digital possibilities into everything we do. Because that’s often where our consumers are.

Production

You need to take care of the details, efficiently. Maybe it’s finding a way to build an ad for tomorrow’s paper, maybe it’s customizing an ad for province-wide publications, and maybe it’s building and trafficking hundreds of ads within the same day.
Our approach: our highly experienced and talented production artists work their magic, giving you quick turnarounds and impeccable accuracy.

Media

You need to get your message to the right audience at the right time. Maybe it’s traditional mass media, maybe it’s non-conventional media, maybe it’s an interactive solution, and maybe it’s about putting our heads together to invent a better communication channel.
Our approach: to have maximum impact, we find a way to reach consumers when they are “captive” and predisposed to our message.

Public relations

You need to manage your message. Maybe it’s building rapport with employees, customers, investors, or the general public, maybe it’s developing stories of interest to the media, and maybe it’s a press release.
Our approach: we determine the best methods to manage the message flow and to get exposure for your brand or organization.

Consumer Inspired

Our Company

Our consumer-inspired philosophy frames our approach to any client business. Through in-depth research, seeking to understand our clients and their consumers, we are able to design experiences that move the mark. The seamless integration of traditional agency services and our expanding interactive services allows us to deliver innovative brand experiences through a full complement of online, offline, on-the-go, and real world platforms. It is our sole mission to make your organization and your brand first in its category. Through this philosophy, RED has become one of the largest and fastest growing independent full-service marketing communications agencies in Western Canada.

Our Community

At RED, our commitment goes beyond the walls of our offices – it extends into our communities. Members of the RED team donate their time and talent to many organizations both personally and professionally:

Advertising Club of Edmonton
artsScene Alberta
Canadian Cancer Society
Canadian Youth Business Foundation
Cross Cancer Clinic
Edmonton Oilers Community Foundation
Edmonton Folk Music Festival
Goodwill Industries
Greenpeace
University Hospital Foundation
Homeward Trust
interVivos

Jail Guitar Doors Canada
Kenilworth Community Association
National Advertising Benevolent
Society (NABS)
NextGen
Old Strathcona Foundation
Reboot Alberta
The Institute of Communications
Agencies (ICA)
Society of Graphic Designers
of Canada (GDC)
TEDx Edmonton

Our Clients

Advanced Facial & Nasal Surgery Centre
Alberta Advanced Education
and Technology
Alberta College of Paramedics
Alberta Finance and Enterprise
Alberta Health Services
Alberta Agriculture and Rural Development
Alberta Children and Youth Services
Alberta College of Paramedics
Alberta Dental Association and College
Alberta Employment and Immigration
Alberta Forest Products Association
Alberta Gaming and Liquor Commission
Alberta Infrastructure & Transportation
Alberta Justice
Alberta Law Enforcement Response Teams (ALERT)
Alberta Motor Association
Alberta Municipal Affairs
Alberta Pensions Services Corporation
Alberta Transportation - Office of Traffic Safety
Battle River Watershed Alliance
Brownlee LLP
Cabela's
Canadian Direct Financial
Canadian Helicopters
Canadian Public Relations Society
Canadian Western Bank
Carma Developers
City of Edmonton
City of Grande Prairie
Climate Change and Emissions Management (CCEMC) Corporation
College of Alberta Professional Foresters
College of Dietitians of Alberta
Edmonton Airports
Edmonton Eskimo Football Club

Edmonton Oilers Hockey Club (NHL)
Edmonton Oil Kings (WHL)
Edmonton Public Libraries
Edmonton Transit System
Edmonton Tourism
Elections Alberta
EPCOR Utilities Inc.
Finavera Renewables
Foothills Research Institute
Fort Edmonton Park
Goodwill Industries
Government of Alberta
Greater Edmonton Chemical Cluster
Hinton Wood Products
Homeward Trust
International Union of Operating Engineers - Local 955
Northlands
OK Tire
Progressive Health
Public School Boards' of Alberta Association
Servus Place
Steel-Craft Door Products
The Alberta Library
TEC Edmonton
Terwillegar Community Recreation Centre
University Hospital Foundation
University of Alberta - Department of Medicine
University of Alberta - Department of Pediatrics
University of Calgary - EVDS
Utilities Consumer Advocate
West Edmonton Mall
Women & Children's Health Research Institute (WCHRI)
Work Safe Alberta Secretariat
Zone Performance Psychology

Our Awards & Recognition

Business

Alberta's Fastest Growing Companies (2005-2008)
Alberta Venture Magazine

PROFIT 50 (2006-2008)
PROFIT Magazine

Top 100 Women Entrepreneurs (2006-2008)
PROFIT Magazine

Best of Show (2008)
Fusion Digital Media Venture Forum, Vancouver (Hotrocket)

Marketing Award of Distinction (2008)
Alberta Business Awards (Hotrocket)

Most Promising Digital Media Company (2006)
Canadian New Media Awards (Hotrocket)

Creative

Applied Arts Award Winner (2011)
Applied Arts Design and Advertising Awards Annual
EPCOR Brand Video

Award - Exhibit/Point of Purchase (2009)
Advertising Club of Edmonton Awards
Fire Awareness Tree Ornament

Award - Public Service Broadcast (2009)
Advertising Club of Edmonton Awards
Fire Awareness Singing Smoke Alarms

Award - Television Single Production < $50,000 (2009)
Advertising Club of Edmonton Awards
Fire Awareness Singing Smoke Alarms

Award of Distinction - Non-traditional (2009)
Advertising Club of Edmonton Awards
Fire Awareness Tree Ornament

Award of Distinction - Brochure (2009)
Advertising Club of Edmonton Awards
APS Brand Book

Award of Distinction - Corporate Identity (2009)
Advertising Club of Edmonton Awards
Chemisphere

Award of Distinction - Direct Marketing (2009)
Advertising Club of Edmonton Awards
2009 ACE Awards Call for Entries

Silver - Display/POP (2008)
International Summit Creative Awards
Canadian Western Bank – RRSP

Silver – Consumer Multi-Media Campaign – Local (2008)
International Summit Creative Awards
Edmonton Airports – Air service campaign

Peggy G Hereford Award (Top Honour) (2008)
Airports Council International Excellence in Marketing and Communications Awards
Edmonton Airports – YEG/YES campaign

Best Print Advertising and Best Tourism Publication (2008)
Economic Developers Association of Canada (EDAC) Awards
Edmonton Tourism – It’s Cooler Here and Festival City

Excellence in Economic Development (2008)
International Economic Development Council (IEDC) Awards
Edmonton Tourism – It’s Cooler Here

Award of Distinction (2008)
Advertising Club of Edmonton Awards
OK Tire – Wine/Stethoscope campaign

Applied Arts Award Winner (2007)
Applied Arts Design and Advertising Awards Annual
RED Self promotion – X2 The Mass

Best of Show (2007)
International Summit Creative Awards
RED Self promotion – X2 The Mass

Gold Winner Business to Business (2007)
International Summit Creative Awards
Edmonton Tourism – Festival City

Silver Winner Branding Redesign (2007)
International Summit Creative Awards
Alberta Dental Association + College - Branding

Bronze Winner Newsprint (2007)
International Summit Creative Awards
Edmonton Oilers Hockey Club (NHL) – Thank you Ad

National Finalist (2007)
Radio Marketing Bureau Crystal Awards
Edmonton Eskimo Football Club (CFL) - campaign