Edmonton Tourism wins three national marketing awards
Edmonton Tourism, a division of Edmonton Economic Development Corp. (EEDC), won three 2005 Canada Marketing Awards at the Economic Developers Association of Canada (EDAC) annual conference, held in Edmonton, Sept. 28 – Oct. 1.
The Discover Edmonton film brochure, promoting Edmonton as a premier film destination, won top honours in the Brochures category for economic development agencies with budgets over $600,001. The judges commented that the brochure was “easily updatable and visually exciting.”
Edmonton Tourism’s Greater Edmonton Destination Planner won in the Business Directories category (for organizational budgets over $600,001). Judges said the publication aimed at meeting planners was “professional and information rich.”
The web-based Visit Edmonton . . . at the Heart of Alberta’s Centennial! campaign garnered top spot in the Tourism Marketing category (for organizational budgets over $600,001). The judges commented that the two-phased program was “comprehensive . . . with clear results.”
“Edmonton Tourism is doing a tremendous job marketing Greater Edmonton as a must-see destination,” says Allan Scott, EEDC President and CEO. “It’s gratifying that our innovative programs such as the ‘Visit Edmonton’ campaign have been recognized by our tourism promotion and economic development peers across the country.”
Scott also remarked that Edmonton Tourism’s success is the direct result of Edmonton City Council recognizing the importance of tourism to Greater Edmonton and providing important financial support for effective, targeted programs.
Edmonton Tourism, a division of Edmonton Economic Development Corp., is responsible for marketing Greater Edmonton, Canada’s Festival City, as a preferred business and leisure travel destination, as well as a premier film location.
Filed under: Awards & Recognition,Client News