Canadian agencies win 11 Mobius Awards
Toronto’s Cundari Group won first-place statuettes at the 2006 Mobius Awards in Los Angeles, leading a Canadian contingent that took home 11 awards in all.
Cundari was honoured for its “Time to Deliver” television and trade publication creative on behalf of the World AIDS Organization, taking gold in the Charitable Organizations category. The agency also topped the Healthcare category with its “Use It Now” campaign for client Sensodyne.
The Mobius Awards is an international program recognizing creative advertising. Germany led all countries at this year’s awards, taking 97 prizes. The United States was second with 88, while the United Kingdom placed third with 29.
Other Canadian shops winning first-place awards included Arc Worldwide Canada, which took home the Mobius in the Professional Services-Online category and a second-place certificate in the Image Building-Online category, both for the Leo Burnett Canada website “Big Ideas Come Out of Big Pencils.”
Toronto-based Taxi, meanwhile, won first place for its World of Comedy film festival television campaign, as well as a certificate of excellence for its “More to Move” print campaign on behalf of radio station Flow 93.5.
Imported Artists, also based in Toronto, took home first place in the E-Commerce-Television category for its Tiger Gaming spot “The Accident,” while Montreal’s Marketel won a first-place nod for its print campaign entitled “The Games,” for the Quebec Coalition against AIDS.
Edmonton’s RED Communications, Vancouver’s Karacters Design Group/DDB Canada and Toronto’s Chuck Gammage Animation all were honoured with certificates of excellence.
by Matt Semansky
Filed under: Awards & Recognition,In The NewsRED readies get-out-the-vote campaign
Elections Alberta wants to give provincial voters a gentle “nudge” toward the polling booth by moving beyond the print advertising required by legislation to a multi-media advertising campaign by RED Communications that will run during the next provincial election.
Lori McKee-Jeske, director, elections operations and communications, says the campaign – the first multi-media effort in the organization’s history – is designed to make Elections Alberta look “less authoritarian and more approachable.” It will include radio and TV spots, a revamped website and a new, less bureaucratic looking logo.
“We have always had lots of information for voters about how and where to vote, but we weren’t always getting that message out in a way that people could use.” The ultimate goal, she says, is to reverse a recent trend of decreasing voter turnout at provincial elections.
Kristy MacMillan of Edmonton-based RED Communications, says the campaign is still being developed, but the message will be that voting isn’t difficult and there’s no excuse not to cast a ballot. Although the campaign will be completed within the next few weeks, it won’t run until the next provincial election, which could be more than two years away.
By Norma Ramage
Filed under: Client News,Feature Articles