RED readies get-out-the-vote campaign
Elections Alberta wants to give provincial voters a gentle “nudge” toward the polling booth by moving beyond the print advertising required by legislation to a multi-media advertising campaign by RED Communications that will run during the next provincial election.
Lori McKee-Jeske, director, elections operations and communications, says the campaign – the first multi-media effort in the organization’s history – is designed to make Elections Alberta look “less authoritarian and more approachable.” It will include radio and TV spots, a revamped website and a new, less bureaucratic looking logo.
“We have always had lots of information for voters about how and where to vote, but we weren’t always getting that message out in a way that people could use.” The ultimate goal, she says, is to reverse a recent trend of decreasing voter turnout at provincial elections.
Kristy MacMillan of Edmonton-based RED Communications, says the campaign is still being developed, but the message will be that voting isn’t difficult and there’s no excuse not to cast a ballot. Although the campaign will be completed within the next few weeks, it won’t run until the next provincial election, which could be more than two years away.
By Norma Ramage
Filed under: Client News,Feature Articles