RED readies get-out-the-vote campaign
Elections Alberta wants to give provincial voters a gentle “nudge” toward the polling booth by moving beyond the print advertising required by legislation to a multi-media advertising campaign by RED Communications that will run during the next provincial election.
Lori McKee-Jeske, director, elections operations and communications, says the campaign – the first multi-media effort in the organization’s history – is designed to make Elections Alberta look “less authoritarian and more approachable.” It will include radio and TV spots, a revamped website and a new, less bureaucratic looking logo.
“We have always had lots of information for voters about how and where to vote, but we weren’t always getting that message out in a way that people could use.” The ultimate goal, she says, is to reverse a recent trend of decreasing voter turnout at provincial elections.
Kristy MacMillan of Edmonton-based RED Communications, says the campaign is still being developed, but the message will be that voting isn’t difficult and there’s no excuse not to cast a ballot. Although the campaign will be completed within the next few weeks, it won’t run until the next provincial election, which could be more than two years away.
By Norma Ramage
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