Edmonton Airport Campaign receives top international honours
RED’s YEG/YES campaign produced for Edmonton Airports to promote non-stop destinations has been honoured at North America’s 2008 Excellence in Marketing & Communications Contest. Besting airport powerhouses such as Chicago O’Hare, LAX, Dallas/Fort Worth, Toronto Pearson, Vancouver, and New York LaGuardia, the campaign won first place in various individual categories that ultimately contributed to the top hardware for the Edmonton Airports, the Peggy G. Hereford Award.
The “YEG/YES” campaign helped change perceptions of the airport and increased direct-to-destination travel volumes. It also turned heads.
The campaign also received a 2008 International Summit Award for consumer multi-media campaign.
