Ace in Wonderland
The theme for the 31st Annual ACE (Advertising Club of Edmonton) Awards was “ACE in Wonderland”. There were several unique ways that members were encouraged and reminded of entry and ticket deadlines. Each only hinted at the theme at first, from short online videos of well-known members peering ‘down the rabbit hole’ in the most unlikely of places, to this series of apothecary bottles that invited the audience to “Drink Me”. As the months progressed the theme became more and more obvious and the metaphors related back to the creative industry.
The text on the back side of each label was legible through the blue liquid and pushed the reader to the website for additional information. Bottles were hand delivered to Ad Club members on the first Monday of the call for entries.
