Changing attitudes by confronting sensitive topics head-on
To effectively change attitudes and raise awareness surrounding sensitive public issues, a direct, no nonsense approach is needed to cut through and affect hard-to-reach audiences in order to produce real, measureable results.
The need to change behaviours facing child support in Alberta requires an even more direct approach. The Maintenance Enforcement Program team at Alberta Justice was fully onside when RED came to the table with a campaign that works hard at putting an end to the lame excuses of delinquent and late payers. The public awareness campaign seen below launched in March.
