Holiday Fire Safety Campaign
Residential fires spike over the holiday season. Candles, unattended cooking and poorly maintained smoke alarms – it all adds up to a dangerous mix. As part of a larger campaign, we partnered with Christmas tree lots to hang fire safety-themed decorations on trees throughout the lot. The decorations made people aware that ‘Holiday Season is Fire Season’, and gave them a free 9V batter to refresh their smoke alarms.
We also sent a traditional group of carolers into communities and malls around Edmonton and instead of singing the expected carols, we re-wrote a number of classics to reflect fire safety messaging. The carolers then presented surprised listeners with a postcard outlining simple holiday fire safety tips.
