#WarmWishes
The holidays are fast approaching, and RED is spreading some Christmas cheer with socks! Yes, you read that correctly – socks. This year, we are donating socks to those who need them most through Boyle Street Community Services in Edmonton, and the Union Gospel Mission in Vancouver. If you would like to donate, please contact Boyle Street Community Services or Union Gospel Mission directly.
Happy Holidays from your friends at RED The Agency.
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Prison Dancer’s interactive journey
In 2007, a video was uploaded to YouTube of prison inmates in the Philippines dancing to Michael Jackson’s “Thriller.” The clip went viral almost instantly, taking the world by storm. This unique story of the Dancing Inmates of Cebu has inspired an upcoming musical web series called “Prison Dancer.”
RED has partnered with Prison Dancer Web Inc. and producer Ana Serrano, writer/director Romeo Candido and co-writer Carmen De Jesus in Toronto to make “Prison Dancer” a fully interactive experience. Viewers will be able to choose how they want to engage with the story and the characters, culminating in a musical number. Different from a traditional web series, “Prison Dancer” allows users to create their own path of discovery with each episode.
“Prison Dancer” premiers March 2012.
Sing a happy love song with ETS
Taking the bus doesn’t have to be boring – it might inspire a spontaneous sing-along! The Edmonton Transit System has teamed up with RED to show off a different side of public transportation with a fun video. Featuring local musician Colleen Brown, this unique musical number draws attention to ETS in conjunction with its new and revamped online services. City of Edmonton Councillor Don Iveson can be seen in the video using the updated Trip Planner, a useful tool for any transit taker – now made even better. It’s almost enough to make you join in the choir.
You can also find “Happy Love Song” on the brand new ETS Facebook page.
Filed under: AGENCY NEWSGet your game on with Sport Select and WCLC
Sports fans rejoice – hockey and football are back. But for some, just watching the game isn’t enough. They want more out of their experience. That’s where Sport Select comes in. Sport Select is the prairie’s premiere sports betting experience that takes you further into the game than you thought possible.
RED and the Western Canada Lottery Corporation (WCLC) have launched a new Sport Select campaign, reminding fans to purchase their tickets for the new season. Using the theme “Get your game on,” the campaign consists of radio, TV, print and online ads. The humourous TV ads show sports fans embedded in the action in real sports locations (Rexall Place and Commonwealth Stadium in Edmonton). The campaign runs until April 2012 in Edmonton, Calgary, Regina, Sasktatoon and Winnipeg.
WCLC Sport Select Radio by Red The Agency
Making healthy choices with the Alberta College of Dietitians
Where do you go when you want diet and nutrition advice? Most likely, you go online, or grab that magazine promising a slimmer shape in an unrealistic amount of time. However, the Alberta College of Dietitians wants to remind you that there are professionals you can turn to. A Registered Dietitian has the knowledge and experience to help you make sound, healthy choices.
RED is proud to announce the launch of the Alberta College of Dietitians awareness campaign. This campaign targets places where people make important nutrition and health decisions – at the grocery store, at the doctor’s office and online. Visuals of giant food utensils and the sounds of healthy food preparation draw the audience in where they are ultimately directed to the College’s website, thefoodexperts.ca, to access practical tips and information. The campaign runs for eight weeks beginning October 2011.
Dietitians Radio by Red The Agency
RED wins at Digital Alberta
As we mentioned a few weeks ago, RED The Agency was nominated in several categories at the upcoming Digital Alberta Awards. We are elated to report that RED indeed claimed the top spot in two categories this past weekend. Our work with EPCOR and the Blue Bucket Crew Campaign won Best in Social Media and Best Digital Design. Congrats team!
RED a Finalist at Digital Alberta Awards
Digital Alberta, an industry-led organization devoted to promoting and connecting Alberta’s thriving digital community, have announced the finalists for the 2011 Digital Alberta Awards. RED has been nominated for both Best in Social Media and Best Digital Design for the EPCOR Blue Bucket Crew and Digital Aquarium Project.
We eagerly anticipate the results which will come June 6th at the 2011 Digital Alberta Award Show. We’ll be sure to update this post once the dust settles.
Filed under: AGENCY NEWS