Work Safe PSA wins Rosie
The 35th Annual Alberta Film & Television Awards, celebrating excellence and outstanding achievement in Albertan film, television and new media, were handed out recently at a gala industry event held at the Northlands Agricom in Edmonton. The statuette, known as the Rosie, was awarded in 22 Class and 30 Craft categories. We’re pleased to announce that “Fork Lift” for Work Safe Alberta won a Rosie as the Best PSA! Here it is again (not for the squeamish):
Filed under: Awards & RecognitionRED wins Summit International Awards
RED was recently named a winner in the 2009 Summit Creative Award competition! Over the past 15 years, the Summit International Awards organization (SIA) has established itself as one of the premier arbiters of creative excellence. Among the thousands of submissions from 26 countries, our creative scored among the very best. Our winning entries included:
- Gold, Radio Spot $2,500 - “Wobble” for OK Tire
- Silver, Annual Report - Annual Report for University of Alberta, Department of Pediatrics
- Silver, PSA Multiple-Media Campaign - “Bloody Lucky” for Work Safe Alberta
- Bronze, Television Campaign - “Excuses” for Elections Alberta
ACE Awards evening recap
This past weekend, we all attended the annual ACE Awards hosted by the Advertising Club of Edmonton. Not only was it a fun evening to relax and recognize all the great creative work in our community, we also had reason to celebrate! We were excited to accept awards for two radio spots we produced for OK Tire, and another for “Most Fearless Client” for the bloodylucky.ca campaign we created for Work Safe Alberta. The latter award was for “a campaign that demonstrates a willingness to stretch boundaries and to take creative risks in an effort to deliver effective communications”. Congratulations to our own - Dennis, Alana and Ryan - for all their time and effort in making the ACE Awards evening a success!
Ryan, Lori and Dennis accept an award for Most Fearless Client and the bloodylucky.ca campaign.
Ad Club President (and our own Associate Creative Director) Dennis Lenarduzzi kick off the evening’s festivities.
Filed under: Awards & RecognitionEdmonton Airport Campaign receives top international honours
RED’s YEG/YES campaign produced for Edmonton Airports to promote non-stop destinations has been honoured at North America’s 2008 Excellence in Marketing & Communications Contest. Besting airport powerhouses such as Chicago O’Hare, LAX, Dallas/Fort Worth, Toronto Pearson, Vancouver, and New York LaGuardia, the campaign won first place in various individual categories that ultimately contributed to the top hardware for the Edmonton Airports, the Peggy G. Hereford Award.
The “YEG/YES” campaign helped change perceptions of the airport and increased direct-to-destination travel volumes. It also turned heads.
The campaign also received a 2008 International Summit Award for consumer multi-media campaign.
OK Tire Ranks Tops with J.D. Power and Associates
RED’s client, OK Tire, has ranked highest in customer satisfaction on the J.D. Power and Associates 2008 Canadian Customer Commitment Index Study. With 260 owner-dealers nation-wide, OK Tire moved up four positions from 2007 to take the top spot. More importantly, it’s based on the responses of 17,114 people from across the country – no small feat. To learn more about the award, visit jdpower.com.
Filed under: Awards & Recognition, Client NewsErnst & Young Entrepreneur of the Year caps list of business nominations
RED’s founders, Lori Billey and Monique Fikar have been honored with a number of business nominations including the prestigious Ernst & Young Entrepreneur of the Year award. The partners also received a nomination for the regional Chamber of Commerce 2004 Business Owner of the Year and were nominated as one of Profit Magazine’s Top 100 Woman Business Owners.
Filed under: Awards & RecognitionRED confirmed as member of ICA
RED Communications was recently confirmed as a member of the Institute of Communications and Advertising (ICA). Founded in 1905 as the Canadian Association of Advertising Agencies, ICA represents Canada’s foremost communications and advertising agencies. The organization serves as the largest and most authoritative source of information, advice and training for Canada’s communications and advertising industry, whose economic impact amounts to approximately $14.5 billion annually. ICA members are collectively responsible for more than 90% of national media billings.
Criteria for membership include proof of good standing in the industry, a record of operational stability as well as financial soundness. RED is proud to be among the newest members of this venerable Institute. Our ICA membership also provides access to the resources of the Advertising Agency Association of America (4As), the largest industry association in the world.
Filed under: Awards & Recognition, Industry