Canadians strike gold at Summit Awards
By Eve Lazarus
Three Canadian agencies won Best of Show at the 2007 Summit International Awards and a slew of others took home Gold for categories ranging from interactive media to training websites.
The Best of Show winners were: Griffiths Gibson & Ramsay Productions, Vancouver, in the Broadcast Category for Delta Irrigation; RED Communications, Edmonton, for self promotion; and Hangar 18 Creative Group of Vancouver, in the PSA category for British Columbia’s SPCA.
This year’s Summit Awards attracted entries from more than 23 countries who submitted work to a panel of 16 judges. The awards are now in their 13th year and are open to advertising and public relations agencies, in-house marketing departments, video production and multi-media agencies, and graphic designers with billings of less than $25 million. The Summit Awards are based in Portland, Ore.
Canadian winners that won Gold include Creative Spirit Communications, Vancouver; Pub point com, Montreal; Mountain Road Productions, Ottawa; B2 Communications, Whitby, Ont.; Blu Concept, Vancouver; BMG Multimedia, Quebec; Phoenix Advertising Group, Regina; and the Adlib Group, Toronto.
Filed under: Awards & Recognition,In The NewsCanadian agencies win 11 Mobius Awards
Toronto’s Cundari Group won first-place statuettes at the 2006 Mobius Awards in Los Angeles, leading a Canadian contingent that took home 11 awards in all.
Cundari was honoured for its “Time to Deliver” television and trade publication creative on behalf of the World AIDS Organization, taking gold in the Charitable Organizations category. The agency also topped the Healthcare category with its “Use It Now” campaign for client Sensodyne.
The Mobius Awards is an international program recognizing creative advertising. Germany led all countries at this year’s awards, taking 97 prizes. The United States was second with 88, while the United Kingdom placed third with 29.
Other Canadian shops winning first-place awards included Arc Worldwide Canada, which took home the Mobius in the Professional Services-Online category and a second-place certificate in the Image Building-Online category, both for the Leo Burnett Canada website “Big Ideas Come Out of Big Pencils.”
Toronto-based Taxi, meanwhile, won first place for its World of Comedy film festival television campaign, as well as a certificate of excellence for its “More to Move” print campaign on behalf of radio station Flow 93.5.
Imported Artists, also based in Toronto, took home first place in the E-Commerce-Television category for its Tiger Gaming spot “The Accident,” while Montreal’s Marketel won a first-place nod for its print campaign entitled “The Games,” for the Quebec Coalition against AIDS.
Edmonton’s RED Communications, Vancouver’s Karacters Design Group/DDB Canada and Toronto’s Chuck Gammage Animation all were honoured with certificates of excellence.
by Matt Semansky
Filed under: Awards & Recognition,In The NewsEdmonton Tourism wins three national marketing awards
Edmonton Tourism, a division of Edmonton Economic Development Corp. (EEDC), won three 2005 Canada Marketing Awards at the Economic Developers Association of Canada (EDAC) annual conference, held in Edmonton, Sept. 28 – Oct. 1.
The Discover Edmonton film brochure, promoting Edmonton as a premier film destination, won top honours in the Brochures category for economic development agencies with budgets over $600,001. The judges commented that the brochure was “easily updatable and visually exciting.”
Edmonton Tourism’s Greater Edmonton Destination Planner won in the Business Directories category (for organizational budgets over $600,001). Judges said the publication aimed at meeting planners was “professional and information rich.”
The web-based Visit Edmonton . . . at the Heart of Alberta’s Centennial! campaign garnered top spot in the Tourism Marketing category (for organizational budgets over $600,001). The judges commented that the two-phased program was “comprehensive . . . with clear results.”
“Edmonton Tourism is doing a tremendous job marketing Greater Edmonton as a must-see destination,” says Allan Scott, EEDC President and CEO. “It’s gratifying that our innovative programs such as the ‘Visit Edmonton’ campaign have been recognized by our tourism promotion and economic development peers across the country.”
Scott also remarked that Edmonton Tourism’s success is the direct result of Edmonton City Council recognizing the importance of tourism to Greater Edmonton and providing important financial support for effective, targeted programs.
Edmonton Tourism, a division of Edmonton Economic Development Corp., is responsible for marketing Greater Edmonton, Canada’s Festival City, as a preferred business and leisure travel destination, as well as a premier film location.
Filed under: Awards & Recognition,Client News