RED readies get-out-the-vote campaign
Elections Alberta wants to give provincial voters a gentle “nudge” toward the polling booth by moving beyond the print advertising required by legislation to a multi-media advertising campaign by RED Communications that will run during the next provincial election.
Lori McKee-Jeske, director, elections operations and communications, says the campaign – the first multi-media effort in the organization’s history – is designed to make Elections Alberta look “less authoritarian and more approachable.” It will include radio and TV spots, a revamped website and a new, less bureaucratic looking logo.
“We have always had lots of information for voters about how and where to vote, but we weren’t always getting that message out in a way that people could use.” The ultimate goal, she says, is to reverse a recent trend of decreasing voter turnout at provincial elections.
Kristy MacMillan of Edmonton-based RED Communications, says the campaign is still being developed, but the message will be that voting isn’t difficult and there’s no excuse not to cast a ballot. Although the campaign will be completed within the next few weeks, it won’t run until the next provincial election, which could be more than two years away.
By Norma Ramage
Filed under: Client News, Feature ArticlesEdmonton Tourism wins three national marketing awards
Edmonton Tourism, a division of Edmonton Economic Development Corp. (EEDC), won three 2005 Canada Marketing Awards at the Economic Developers Association of Canada (EDAC) annual conference, held in Edmonton, Sept. 28 - Oct. 1.
The Discover Edmonton film brochure, promoting Edmonton as a premier film destination, won top honours in the Brochures category for economic development agencies with budgets over $600,001. The judges commented that the brochure was “easily updatable and visually exciting.”
Edmonton Tourism’s Greater Edmonton Destination Planner won in the Business Directories category (for organizational budgets over $600,001). Judges said the publication aimed at meeting planners was “professional and information rich.”
The web-based Visit Edmonton . . . at the Heart of Alberta’s Centennial! campaign garnered top spot in the Tourism Marketing category (for organizational budgets over $600,001). The judges commented that the two-phased program was “comprehensive . . . with clear results.”
“Edmonton Tourism is doing a tremendous job marketing Greater Edmonton as a must-see destination,” says Allan Scott, EEDC President and CEO. “It’s gratifying that our innovative programs such as the ‘Visit Edmonton’ campaign have been recognized by our tourism promotion and economic development peers across the country.”
Scott also remarked that Edmonton Tourism’s success is the direct result of Edmonton City Council recognizing the importance of tourism to Greater Edmonton and providing important financial support for effective, targeted programs.
Edmonton Tourism, a division of Edmonton Economic Development Corp., is responsible for marketing Greater Edmonton, Canada’s Festival City, as a preferred business and leisure travel destination, as well as a premier film location.
Filed under: Awards & Recognition, Client News