RED confirmed as member of ICA
RED Communications was recently confirmed as a member of the Institute of Communications and Advertising (ICA). Founded in 1905 as the Canadian Association of Advertising Agencies, ICA represents Canada’s foremost communications and advertising agencies. The organization serves as the largest and most authoritative source of information, advice and training for Canada’s communications and advertising industry, whose economic impact amounts to approximately $14.5 billion annually. ICA members are collectively responsible for more than 90% of national media billings.
Criteria for membership include proof of good standing in the industry, a record of operational stability as well as financial soundness. RED is proud to be among the newest members of this venerable Institute. Our ICA membership also provides access to the resources of the Advertising Agency Association of America (4As), the largest industry association in the world.
Filed under: Awards & Recognition, Industry