To achieve this, RED has partnered with Edmonton Events to create a virtual experience like no other. Using a large, interactive multi touch table, we’re bringing the full Edmonton perspective to the world’s stage. Conference attendees will be able to visit Edmonton virtually, and get to know the city as if they were really there.

Early User Experience Exploration

Development Begins

Our inspiration came from Google Earth, the popular program where anyone can easily explore communities worldwide at ground level. Edmonton is one of the most highly mapped cities in Google, with one of the highest concentrations of 3D buildings of any city. This allowed us to construct a truly unique experience that people will remember.

Building the table

The table itself a work of art. Designed and built in Portugal, it features a 47” LED multitouch panel for a seamless experience with our platform. Supported by a beautifully designed booth, this table brings it all together.

The Final Product

The final result is nothing short of amazing. It’s easy to use, and gives you a true sense of Edmonton, and what the city is all about. Together with the City of Edmonton, we’re ready to welcome these virtual visitors to our home and make history.

———
About RED

RED The Agency is a full service brand communications agency based in Western Canada. For more information on this project, please contact Angus Gastle at agastle@redtheagency.com.

With RED’s help, the City of Edmonton has won the bid to host the 2015 FIFA Women’s World Cup. Using strategy and materials created by RED, City officials were able to show FIFA delegates the best of Edmonton during their visit in August 2011. The 24-hour visit left a positive impression on the FIFA Bid Committee, making Edmonton a frequently talked about destination.

Recently, RED was given an Award of Distinction at the 2012 ACE Awards for our contribution to the FIFA 2015 campaign. Special congratulations to the REDders that made this bid a winning one, and to the City for embracing the opportunity to showcase Edmonton on a global stage. It’s time to let the world know that we’re “Always Game!”

See the news release here.

The holidays are fast approaching, and RED is spreading some Christmas cheer with socks! Yes, you read that correctly – socks. This year, we are donating socks to those who need them most through Boyle Street Community Services in Edmonton, and the Union Gospel Mission in Vancouver. If you would like to donate, please contact Boyle Street Community Services or Union Gospel Mission directly.

Happy Holidays from your friends at RED The Agency.

In 2007, a video was uploaded to YouTube of prison inmates in the Philippines dancing to Michael Jackson’s “Thriller.” The clip went viral almost instantly, taking the world by storm. This unique story of the Dancing Inmates of Cebu has inspired an upcoming musical web series called “Prison Dancer.”

Taking the bus doesn’t have to be boring – it might inspire a spontaneous sing-along! The Edmonton Transit System has teamed up with RED to show off a different side of public transportation with a fun video. Featuring local musician Colleen Brown, this unique musical number draws attention to ETS in conjunction with its new and revamped online services. City of Edmonton Councillor Don Iveson can be seen in the video using the updated Trip Planner, a useful tool for any transit taker – now made even better. It’s almost enough to make you join in the choir.

You can also find “Happy Love Song” on the brand new ETS Facebook page.

RED and the Western Canada Lottery Corporation (WCLC) have launched a new Sport Select campaign, reminding fans to purchase their tickets for the new season. Using the theme “Get your game on,” the campaign consists of radio, TV, print and online ads. The humourous TV ads show sports fans embedded in the action in real sports locations (Rexall Place and Commonwealth Stadium in Edmonton).  The campaign runs until April 2012 in Edmonton, Calgary, Regina, Sasktatoon and Winnipeg.

WCLC Sport Select Radio by Red The Agency

RED is proud to announce the launch of the Alberta College of Dietitians awareness campaign. This campaign targets places where people make important nutrition and health decisions – at the grocery store, at the doctor’s office and online. Visuals of giant food utensils and the sounds of healthy food preparation draw the audience in where they are ultimately directed to the College’s website, thefoodexperts.ca, to access practical tips and information. The campaign runs for eight weeks beginning October 2011.

Dietitians Radio by Red The Agency

It’s a crazy time for us. Our Edmonton office is expanding and not surprisingly, we’re looking for a little help. Our hiring criteria is simple – experience and personal philosophy. If you believe that all communications should be informed by strategy, driven by innovation, and inspired by the consumer, drop us a line.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• The Account Director is an important member of the client services team. You are key contact for clients and internal departments on designated accounts and projects.
• This position requires a motivated leader who can balance forward thinking account planning with organized and detail-oriented project management.
• Responsible for long and short-term strategic direction of accounts including developing the client’s brand, delivering return on investment and identifying opportunities for growth.
• Inspire and develop confidence with clients to push the boundaries for the advancement of their business.
• Communicate and motivate internal departments involved in project completion including strategy, creative, production, interactive and media services and communicate requirements in a clear and concise manner.

QUALIFICATIONS

• 6+ years of experience in account management with and advertising agency or related business
• Bachelors degree in Commerce, Marketing, Communications, Journalism or related discipline
• Proven leadership capabilities including a track record of developing and motivating people in a busy environment
• Strong project management skills
• Detail oriented and extremely organized
• Works well under pressure and within tight deadlines
• Takes initiative by identifying work that needs to be done and then exploring ways to get it done
• Professional, capable of functioning with confidence and credibility at every level
• Good communication and presentation skills, both written and verbal
• High level of skill in Microsoft office
• Desire to learn, absorb, teach, coach and mentor

Please submit your resume attention Monique Janower at careers@redtheagency.com

For more information on RED the Agency, visit redtheagency.com

Digital Alberta, an industry-led organization devoted to promoting and connecting Alberta’s thriving digital community, have announced the finalists for the 2011 Digital Alberta Awards. RED has been nominated for both Best in Social Media and Best Digital Design for the EPCOR Blue Bucket Crew and Digital Aquarium Project.

We eagerly anticipate the results which will come June 6th at the 2011 Digital Alberta Award Show. We’ll be sure to update this post once the dust settles.