http://www.redtheagency.com/updates Wed, 21 Jul 2010 21:02:23 +0000 http://backend.userland.com/rss092 en Social media may be the latest marketing buzzword, but that doesn’t mean many companies are finding success in their efforts. In fact, most campaigns that seek to use sites like Facebook as their primary point of contact fail to employ its crucial element: fun. In partnership with RED client, OK Tire, ... http://www.redtheagency.com/updates/2010/07/fun-is-a-serious-factor-in-successful-social-media-campaign/ If you've landed here looking for a career at RED, let's talk. Our hiring criteria is simple - experience and personal philosophy. If you have a lot of experience and you're a jerk - don't apply. However, if you're a professional and are ready to do the ... http://www.redtheagency.com/updates/2010/05/229/ The theme for the 31st Annual ACE (Advertising Club of Edmonton) Awards was “ACE in Wonderland”. There were several unique ways that members were encouraged and reminded of entry and ticket deadlines. Each only hinted at the theme at first, from short online videos of well-known members peering ‘down the ... http://www.redtheagency.com/updates/2010/04/ace-in-wonderland/ Residential fires spike over the holiday season. Candles, unattended cooking and poorly maintained smoke alarms – it all adds up to a dangerous mix. As part of a larger campaign, we partnered with Christmas tree lots to hang fire safety-themed decorations on trees throughout the lot. The decorations made people ... http://www.redtheagency.com/updates/2010/04/holiday-fire-safety-campaign/ To effectively change attitudes and raise awareness surrounding sensitive public issues, a direct, no nonsense approach is needed to cut through and affect hard-to-reach audiences in order to produce real, measureable results. The need to change behaviours facing child support in Alberta requires an even more direct approach. The Maintenance Enforcement ... http://www.redtheagency.com/updates/2010/04/confronting-sensitive-topics-head-on/ RED had a winning night at the Advertising Club of Edmonton’s (ACE) 31st annual award ceremony on March 6, 2010. In addition to seven other awards, RED won Advertising Campaign of the year – proof that you can generate results AND create breakthrough work. RED’s greatest success came for a holiday ... http://www.redtheagency.com/updates/2010/03/red-caps-a-big-year-with-a-big-night/ From Marketing Magazine: Alberta Municipal Affairs and provincial fire departments launched a campaign today to warn Albertans of the dangers of today’s high-intensity residential fires. The hard-hitting TV and radio campaign from Edmonton’s RED punches home the idea that fires in modern homes are different from those of 30 years ago ... http://www.redtheagency.com/updates/2009/06/marketing-magazine-alberta-gives-3-minute-fire-warning/ Just how quickly does a residential fire spread? Check out RED’s latest work aimed at shifting perceptions about High Intensity Residential Fires. The campaign, in partnership with Alberta Municipal Affairs, launches June 16. http://www.redtheagency.com/updates/2009/06/fired-up/ Already in use by NBA and NFL athletes, this revolutionary training and rehabilitation system for feet and ankles will arrive in late July. Get a first look at www.afx-online.com http://www.redtheagency.com/updates/2009/06/afx-launches-in-canada/ Alberta Dental Association + College asks us to consider the important role of dentists in our overall health and wellbeing. Alberta Dental Association - Beacon from RED The Agency on Vimeo. http://www.redtheagency.com/updates/2009/06/alberta-dental-association-college/