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Make RED hotter

Marketing Magazine: Alberta gives 3-minute fire warning

Fired up

AFX launches in Canada

Alberta Dental Association + College campaign

Work Safe PSA wins Rosie

Venture Prize Win for Ken and Jason

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    Make RED hotter

    Join a growing company that’s putting you at the centre of its plans.

    Job Description - Director of Business Development

    The Director of Business Development is a key position that requires a forward looking, strategic thinker and planner who can balance agency business development with client planning needs.

    From leading large-scale business pitches and new client meetings to facilitating the account planning process - you’ll get the chance to utilize both your business and strategic acumen and in doing so, manage multiple projects.

    You’ll act as the overall business development lead, as well as participate as a senior member of the account and strategy teams. This is an exciting position that offers empowerment and flexibility to learn and grow.

    Essential Duties and Responsibilities

    Business Development:

    Account Planning:

    Qualifications

    Please forward your resume prior to Friday, February 19, attention Monique Janower at careers@redtheagency.com

    Filed under: Agency News  

    Marketing Magazine: Alberta gives 3-minute fire warning

    From Marketing Magazine: Alberta Municipal Affairs and provincial fire departments launched a campaign today to warn Albertans of the dangers of today’s high-intensity residential fires.

    The hard-hitting TV and radio campaign from Edmonton’s RED punches home the idea that fires in modern homes are different from those of 30 years ago when people had an average of 17 minutes to safely escape a burning house. Research shows that with today’s faster burning, highly toxic materials, that time has been reduced to three minutes.

    Radio and TV spots warn that it will take seven minutes or more for a fire truck to arrive, but “you have three minutes.”

    The tag line directs the public to a new website, 3MinuteDrill.Alberta.ca, that offers prevention, detection and escape plans. The campaign is also supported by posters and informational material handed out at fire stations.

    Global TV in Alberta has also produced supporting 30-second public service spots narrated by news anchors offering additional information.

    Alana Williams of Red said the agency took an Alfred Hitchcock approach to the TV spots rather than graphically depicting fire and injuries.

    “We wanted to approach people on a psychological level, where they are more affected by what they don’t see than what they do see.”

    The 30-second TV spots will run province-wide, while the radio spots will run regionally, often after there has been a fire in the area.

    Filed under: Campaigns, In The News  

    Fired up

    Just how quickly does a residential fire spread? Check out RED’s latest work aimed at shifting perceptions about High Intensity Residential Fires. The campaign, in partnership with Alberta Municipal Affairs, launches June 16.

    Filed under: Campaigns  

    AFX launches in Canada

    Already in use by NBA and NFL athletes, this revolutionary training and rehabilitation system for feet and ankles will arrive in late July. Get a first look at www.afx-online.com

    Filed under: Campaigns  

    Alberta Dental Association + College campaign

    Alberta Dental Association + College asks us to consider the important role of dentists in our overall health and wellbeing.

    Alberta Dental Association - Beacon from RED The Agency on Vimeo.

    Filed under: Campaigns  

    Work Safe PSA wins Rosie

    The 35th Annual Alberta Film & Television Awards, celebrating excellence and outstanding achievement in Albertan film, television and new media, were handed out recently at a gala industry event held at the Northlands Agricom in Edmonton. The statuette, known as the Rosie, was awarded in 22 Class and 30 Craft categories. We’re pleased to announce that “Fork Lift” for Work Safe Alberta won a Rosie as the Best PSA! Here it is again (not for the squeamish):

    Filed under: Awards & Recognition  

    Venture Prize Win for Ken and Jason

    Congratulations to our interactive team, Ken Bautista and Jason Suriano, as they were recently named the grand prize winner of the seventh annual TEC VenturePrize Competition, hosted by TEC Edmonton. After several weeks of bootcamps, mentoring, a couple of investor panel presentations, and an elevator pitch in front of the business community - their kids’ online game, CIE: Seek Your Own Proof, took the grand prize in the Fast Growth Award category!

    Filed under: Agency News  

     

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