Make RED hotter
Join a growing company that’s putting you at the centre of its plans.
Job Description - Director of Business Development
The Director of Business Development is a key position that requires a forward looking, strategic thinker and planner who can balance agency business development with client planning needs.
From leading large-scale business pitches and new client meetings to facilitating the account planning process - you’ll get the chance to utilize both your business and strategic acumen and in doing so, manage multiple projects.
You’ll act as the overall business development lead, as well as participate as a senior member of the account and strategy teams. This is an exciting position that offers empowerment and flexibility to learn and grow.
Essential Duties and Responsibilities
Business Development:
- Involved in the planning, execution, and measurement of agency business development strategies;
- Evaluate business opportunities and lead the required agency response including proposal and presentation development;
- Coordinate the evaluation and analysis of sales performance and prepare reports for agency management and others as required;
- Build and nurture productive business relationships with clients and vendors;
- Travel to client locations and other events as required;
- Seek opportunities to represent RED within the business, post-secondary and trade communities;
- Consult with RED’s management team.
Account Planning:
- Author key documents for clients including communication plans and marketing strategies;
- Contribute and participate in the leadership of facilitated client strategy sessions, analysis and reporting of findings;
- Consult with RED account, strategy, creative and interactive teams.
Qualifications
- Proven experience and demonstrated success in business development and the development of marketing communications strategies and plans;
- Seasoned marketing professional with 12+ years of experience in communications, account management, or a similar strategy-driven role;
- Bachelors or Masters Degree in Commerce, Marketing, Advertising, Communications, Journalism, or related discipline;
- A professional, capable of functioning with confidence and credibility at every level;
- Exceptional communication and presentation skills, both written and verbal;
- Proven leadership capabilities including a track record of developing and motivating people in a busy environment;
- High level of skill with Microsoft Office;
- Desire to learn, absorb, teach, coach, and mentor.
Please forward your resume prior to Friday, February 19, attention Monique Janower at careers@redtheagency.com
Filed under: Agency NewsMarketing Magazine: Alberta gives 3-minute fire warning
From Marketing Magazine: Alberta Municipal Affairs and provincial fire departments launched a campaign today to warn Albertans of the dangers of today’s high-intensity residential fires.
The hard-hitting TV and radio campaign from Edmonton’s RED punches home the idea that fires in modern homes are different from those of 30 years ago when people had an average of 17 minutes to safely escape a burning house. Research shows that with today’s faster burning, highly toxic materials, that time has been reduced to three minutes.
Radio and TV spots warn that it will take seven minutes or more for a fire truck to arrive, but “you have three minutes.”
The tag line directs the public to a new website, 3MinuteDrill.Alberta.ca, that offers prevention, detection and escape plans. The campaign is also supported by posters and informational material handed out at fire stations.
Global TV in Alberta has also produced supporting 30-second public service spots narrated by news anchors offering additional information.
Alana Williams of Red said the agency took an Alfred Hitchcock approach to the TV spots rather than graphically depicting fire and injuries.
“We wanted to approach people on a psychological level, where they are more affected by what they don’t see than what they do see.”
The 30-second TV spots will run province-wide, while the radio spots will run regionally, often after there has been a fire in the area.
Filed under: Campaigns, In The NewsFired up
Just how quickly does a residential fire spread? Check out RED’s latest work aimed at shifting perceptions about High Intensity Residential Fires. The campaign, in partnership with Alberta Municipal Affairs, launches June 16.
AFX launches in Canada
Already in use by NBA and NFL athletes, this revolutionary training and rehabilitation system for feet and ankles will arrive in late July. Get a first look at www.afx-online.com
Alberta Dental Association + College campaign
Alberta Dental Association + College asks us to consider the important role of dentists in our overall health and wellbeing.
Alberta Dental Association - Beacon from RED The Agency on Vimeo.
Work Safe PSA wins Rosie
The 35th Annual Alberta Film & Television Awards, celebrating excellence and outstanding achievement in Albertan film, television and new media, were handed out recently at a gala industry event held at the Northlands Agricom in Edmonton. The statuette, known as the Rosie, was awarded in 22 Class and 30 Craft categories. We’re pleased to announce that “Fork Lift” for Work Safe Alberta won a Rosie as the Best PSA! Here it is again (not for the squeamish):
Filed under: Awards & RecognitionVenture Prize Win for Ken and Jason
Congratulations to our interactive team, Ken Bautista and Jason Suriano, as they were recently named the grand prize winner of the seventh annual TEC VenturePrize Competition, hosted by TEC Edmonton. After several weeks of bootcamps, mentoring, a couple of investor panel presentations, and an elevator pitch in front of the business community - their kids’ online game, CIE: Seek Your Own Proof, took the grand prize in the Fast Growth Award category!
