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Fun is a serious factor in successful social media campaign

Ace in Wonderland

Holiday Fire Safety Campaign

Changing attitudes by confronting sensitive topics head-on

RED caps a big year with a big night

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  • Fired up

    Just how quickly does a residential fire spread? Check out RED’s latest work aimed at shifting perceptions about High Intensity Residential Fires. The campaign, in partnership with Alberta Municipal Affairs, launches June 16.

    Filed under: Campaigns  

    AFX launches in Canada

    Already in use by NBA and NFL athletes, this revolutionary training and rehabilitation system for feet and ankles will arrive in late July. Get a first look at www.afx-online.com

    Filed under: Campaigns  

    Alberta Dental Association + College campaign

    Alberta Dental Association + College asks us to consider the important role of dentists in our overall health and wellbeing.

    Alberta Dental Association - Beacon from RED The Agency on Vimeo.

    Filed under: Campaigns  

    Work Safe PSA wins Rosie

    The 35th Annual Alberta Film & Television Awards, celebrating excellence and outstanding achievement in Albertan film, television and new media, were handed out recently at a gala industry event held at the Northlands Agricom in Edmonton. The statuette, known as the Rosie, was awarded in 22 Class and 30 Craft categories. We’re pleased to announce that “Fork Lift” for Work Safe Alberta won a Rosie as the Best PSA! Here it is again (not for the squeamish):

    Filed under: Awards & Recognition  

    ETS campaign strikes a chord with Edmontonians

    Sounds like our recent campaign for Edmonton Transit has struck a chord with Edmontonians! (blog/photo via mastermaq)

    Filed under: Campaigns  

    RED wins Summit International Awards

    RED was recently named a winner in the 2009 Summit Creative Award competition! Over the past 15 years, the Summit International Awards organization (SIA) has established itself as one of the premier arbiters of creative excellence. Among the thousands of submissions from 26 countries, our creative scored among the very best. Our winning entries included:

    Filed under: Awards & Recognition  

    ACE Awards evening recap

    This past weekend, we all attended the annual ACE Awards hosted by the Advertising Club of Edmonton. Not only was it a fun evening to relax and recognize all the great creative work in our community, we also had reason to celebrate! We were excited to accept awards for two radio spots we produced for OK Tire, and another for “Most Fearless Client” for the bloodylucky.ca campaign we created for Work Safe Alberta. The latter award was for “a campaign that demonstrates a willingness to stretch boundaries and to take creative risks in an effort to deliver effective communications”. Congratulations to our own - Dennis, Alana and Ryan - for all their time and effort in making the ACE Awards evening a success!

    Ryan, Lori and Dennis accept an award for Most Fearless Client and the bloodylucky.ca campaign.

    Ad Club President (and our own Associate Creative Director) Dennis Lenarduzzi kick off the evening’s festivities.

    Filed under: Awards & Recognition  

     

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